In recent years, Automated Valuation Models (AVMs) have gained significant traction in the real estate and mortgage industries, offering fast and accurate property valuations, such as Veros’ VeroMARK and VeroVALUE AVM, both recognized as industry-leading solutions. However, were you aware that AVMs can also be used for marketing purposes? Let’s explore a few ways AVMs, like VeroMARK and VeroVALUE, can enhance real estate finance marketing efforts.
Leveraging AVMs for Marketing
1. Use AVM data to create targeted marketing campaigns.
AVMs can provide valuable information to aid with targeted marketing campaigns within the real estate lending sector. For example, marketers can use the AVM data as information to assist in conducting a mark-to-market analysis. One of the key benefits of using AVM data is its ability to single out properties with substantial equity, which most often indicates an opportunity for homeowners to tap into their home equity or refinance. By targeting these properties, marketers can create compelling messages highlighting potential refinancing benefits, such as lower monthly payments or the ability to consolidate debt.
Once high-equity properties are identified, marketers can develop tailored campaigns that speak directly to this audience, focusing on financial advantages like long-term interest savings or the ability to access cash through a cash-out refinance. Customizing messaging to address a particular group’s specific needs and motivations allows marketers to create more effective, personalized campaigns that drive higher engagement and conversion rates.
Moreover, AVM data helps uncover additional market segments, such as potential homebuyers, real estate investors, or individuals in high-demand areas. Again, this enables marketers to expand their targeting strategies and craft campaigns that address numerous demographics.
2. Use AVM data to identify high-demand markets.
In addition to identifying properties with substantial equity, AVM data provides valuable insights into regions with heightened buyer interest or areas forecasted to grow in demand. By analyzing recent sales and market trends, marketers can pinpoint areas with increased buyer activity or emerging borrower interest.
This data empowers marketers to create targeted campaigns in those regions that spotlight the unique benefits of purchasing property in those sought after locations, such as proximity to schools or shopping centers. Those campaigns can promote lending services, emphasizing how these services streamline the property purchase process and provide clear advantages for buyers.
3. Use AVM data to create custom marketing materials or home-specific offers.
AVM insights enable lenders to develop highly customized marketing materials, tailored to borrowers’ specific needs and preferences. For instance, when targeting home equity borrowers, marketing materials can highlight regional equity growth trends and encourage homeowners to tap into their increased equity.
AVMs can also provide preliminary property valuations, giving potential borrowers a quick estimate of loan eligibility before diving into the application process. These personalized strategies not only increase conversion rates but also enhance the overall effectiveness of your marketing efforts.
Conclusion
Incorporating AVMs into marketing strategies offers numerous benefits for lenders. From data-driven insights that enable targeted campaigns to customized marketing approaches, AVMs like VeroMARK and VeroVALUE enhance both customer engagement and business outcomes.
Leveraging AVM technology allows businesses to anticipate market trends, identify high-value opportunities, and craft marketing strategies that resonate with borrowers. As the real estate and mortgage industries evolve, AVM-driven marketing will remain a key tool for fostering growth and building lasting client relationships.
Experience reliable, data-driven property valuations tailored to support your marketing needs with VeroMARK and VeroVALUE AVM. Contact us today to learn more!
